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We talked about Vooks and iBook extras like photographs and outtakes. My feeling is that none of that will matter. Nobody buys a DVD for the extras unless they’re already a fan. It’s not about embedding videos within the pages of text and it’s not about looking up the Oxford definition of a word.
It’s about community. And I don’t know why we ever thought any different.
stephen elliott, laying out some truth in the daily rumpus.