The theory that the McRib’s elusiveness is a direct result of the vagaries of the cash price for hog meat in the States is simple: in this thinking, the product is only introduced when pork prices are low enough to ensure McDonald’s can turn a profit on the product. The theory is especially convincing given the McRib’s status as the only non-breakfast fast food pork item: why wouldn’t there be a pork sandwich in every chain, if it were profitable?
A Conspiracy of Hogs: The McRib as Arbitrage
This is the best conspiracy theory of the McRib I have yet to read.